Werkliv contacted us to talk about his new student apartments building they were building in downtown Montreal.
They needed branding, naming and a website.
The main challenge was how to make it appealing for that target audience, which was very young and into high-end streetwear such as Supreme, OffWhite, Yeezys, etc.
Most buildings’ brands are very real state-y and not at all appealing the young students. So we took a different approach and focused on pop colours and modern visuals.
![](https://cdn.prod.website-files.com/6471b75de59c749687d85631/647260027d567f3b945dd2fc_00-Hero-img-LeMildore.jpeg)