Werkliv contacted us to talk about his new student apartments building they were building in downtown Montreal.

They needed branding, naming and a website.

The main challenge was how to make it appealing for that target audience, which was very young and into high-end streetwear such as Supreme, OffWhite, Yeezys, etc.

Most buildings’ brands are very real state-y and not at all appealing the young students. So we took a different approach and focused on pop colours and modern visuals.